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In this article, we explore ten key techniques in web design that are essential for every designer aiming to create effective, attractive, and user-oriented websites. From utilising white space, through the basics of responsive design, to the importance of iteration and testing, this article offers valuable lessons and tools that will help web designers elevate the quality of their projects and user satisfaction with their user experience (UX). Whether you’re just starting out or already have experience in the importance of iteration and testing, this article offers valuable lessons and tools that will help web designers enhance the quality of their projects and user satisfaction with their user experience (UX). Regardless of whether you are just starting out or already have experience in the field, these tips are designed to inspire and guide you towards creating more effective and accessible web solutions.
10 web design techniques that will change how you create websites

Web design plays a critical role in the success of any company’s online presence. The right design decisions can significantly improve the user experience (UX), which in turn leads to greater engagement and conversions. In this context, Website Masters offers a fresh look and innovative approaches for creating websites that not only attract user attention but also retain it. In the following lines, we will examine ten fundamental web design techniques that can transform the way you create and develop your web projects. They are gathered with the thought of how to most effectively convey your brand’s message, how to facilitate navigation, and to improve the overall visual appearance of your site.

Using white space 

White space, also known as “negative space”, is a critical element in design that significantly affects users’ perception and assimilation of web content. This concept underscores the importance of empty space in visual composition, whose function is to help structure information by improving the overall readability and aesthetics of the site.

Why is white space important?

  • Improves readability: Adequate distribution around texts and between paragraphs can significantly improve readability. This allows the reader’s eyes to rest and naturally move from one element to another without feeling overloaded.
  • Organizes content: Proper use of white space helps organize the content on the web page, emphasizing the relationship between different elements. This leads to easier navigation and, thereby, improving the user experience.
  • Creates a sense of elegance and luxury: Minimalism and ample empty space are often associated with luxury and high-quality design. Websites that use it strategically will look more professional and appealing.
  • Directs attention: Can be used to direct users’ attention to key elements of the web page, such as call-to-action buttons (CTA), images, or special offers.

By adopting and intelligently using white space, designers can significantly improve the visual appeal and functionality of a website, ultimately leading to an enhanced user experience.

Tools for leveraging white space:

  • Adobe XD and Sketch: These design tools offer flexible workspaces that allow easy manipulation of white space.

Using a grid system 

At the core of every well-structured visual presentation lies the grid system. It serves as the skeleton of web design, on which all other elements such as text, images, and buttons are hung. It also helps create a sense of order and harmony in the visual composition, facilitates orientation, and improves the overall aesthetics.

Benefits of using a grid system in design:

  • Facilitates organization: The grid system allows designers to easily organize content and ensure everything is logically and intuitively arranged.
  • Supports responsive design: The grid facilitates the adaptation of design to different screen sizes while maintaining its integrity and visual appeal. This is particularly important in the world of mobile technologies where users expect a flawless experience regardless of the device.
  • Creates visual order: Applying the grid design acquires balance and symmetry, which are foundational for acquiring aesthetically pleasing and easy-to-browse interfaces.
  • Optimizes development time: Using a predefined horizontal and vertical grid can save time in design by providing clear guidelines for element placement and ensuring consistency across different pages.

Implementing a grid system is a step that should not be underestimated in the web design process. It not only improves the visual structure and organization of the site but also supports the creation of responsive designs that fit smoothly to different devices and screen sizes, ensuring optimal user experience.

Tools that will help you make a better grid system:



Responsive design 

Responsive design is a methodology for creating websites that provide an optimal UX on different devices by automatically adjusting to the sizes of the screens and their orientation. This approach not only ensures convenience for the user but has become the gold standard for developing modern sites.

Why is responsive design a necessity rather than a choice?

  • Universal access: In times when the use of various devices to access the internet is the norm, responsive design guarantees that your site can be easily and intuitively navigated regardless of them. This is a mandatory condition for reaching a wide audience and providing a seamless experience for every user.
  • A key factor for SEO: Search engines like Google place a great emphasis on user experience in the evaluation and ranking of sites. Sites optimized through responsive design have an advantage in SEO rankings as search engines perceive them as better prepared for the present.
  • Eliminates the need for duplicate content: Maintaining separate versions of the site for different
    devices are no longer practical and can lead to SEO issues due to content duplication. Responsive and adaptive design offers a universal solution that facilitates management.
  • Loading speed: Pages designed with responsive design typically load faster on mobile devices elements. This not only improves UX but is also crucial for SEO optimization.

Adopting adaptive design as a standard allows web developers to significantly enhance the accessibility and functionality of websites. This has become a necessity for anyone wanting to offer a current and adequate online presence.

Tools for checking responsive web design:

  • Responsive design checker: An online tool for testing the responsiveness of websites on various devices
  • Website Responsive Test: Another tool that provides a free online test for website responsiveness, offering previews on different screen resolutions and devices.

Visual hierarchy in web design techniques 

Visual hierarchy is a key element in web design that organizes content in a way that naturally directs the user’s attention to the most important informational elements. Proper application ensures that visitors can easily navigate and understand the offered content without trouble.

How to create an effective visual hierarchy?

  • Use of size and color: Larger and brighter elements attract more attention. Use these two tools to emphasize the leading sections
  • Typography: Different fonts and text styles can be used to differentiate between headings and main text, as well as to distinguish between different types of information (quotes, important notes, etc.).
  • Positioning and alignment: Placing the most important elements at the top of the page or in the center increases the chances that they will be noticed first. Proper alignment also helps achieve order and readability.
  • Contrast and space: Using contrast between the background and text or different sections can help highlight key aspects. Additionally, adequate use of space (white) around textual and visual elements creates an airy feel, easing perception.

Creating an effective visual hierarchy is not just a matter of aesthetics but also functionality. It plays a critical role in user satisfaction and their ability to derive value from your website. Every design decision should be taken into account for how it will impact visitors’ perception and brand associations.

Tools for creating visual hierarchy:

  • Canva: A practical design tool offering a simplified interface for creating visual elements with strong hierarchy.



Don’t overcomplicate the design 

Simplicity in web design is not just a trend; it’s a fundamental principle that contributes to creating streamlined interfaces. “Simple” design helps the audience find the information they’re looking for without unnecessary distractions, thereby improving their overall perception.

Key strategies for achieving simplicity in web design:

  • Limit colors and fonts: Choose a few complementary colors and stick to one or two fonts throughout the site. This helps maintain visual consistency and makes reading easier.
  • Focus on content: Removing unnecessary decorations and using clear, concise text helps users focus on what’s important – the information they seek.
  • Intuitive navigation: The site’s structure should be easy to understand from the first moment. Include logically placed navigation elements and clearly labeled action buttons to facilitate the desired actions as much as possible.
  • Mobile First web design: Always consider the convenience of mobile users in your design. Simplicity is especially necessary on mobile devices where display space is limited.
  • Optimize loading times: Ensure your pages load quickly by optimizing images and avoiding overloading with excessively heavy media files. The speed of loading is a critical area for retaining attention.

Simplicity in web design ensures a clean, organized appearance that is not only pleasing to the eye but also improves the functionality and accessibility of the site. By applying these principles, you create an environment where users can easily navigate, finding the needed information without undue stress or confusion.

Tools that will help you maintain the simplicity of the design while conveying the right message:

  • Figma: A web-based UI design tool that facilitates the creation of simple yet effective interfaces.
  • Adobe XD: An intuitive and powerful design tool for creating prototypes and sharing your design ideas with others, making it ideal for team collaboration and feedback.

Consistency in typography 

A fundamental aspect of effective web design, easing readability and enhancing visual communication. A unified approach in selecting and using fonts ensures that users will have a cohesive and pleasant experience navigating through different pages.

Strategies for maintaining consistent typography:

  • Font choice: Determine a primary and secondary font to be used throughout the site. These fonts should be easy to read and reflect the tone and style of your brand.
  • Text hierarchy: Set clear rules for using different levels of headings (H1, H2, H3, etc.), paragraphs, and special text (e.g., quotes, notes). This helps structure content and eases users’ scanning of the page.
  • Colors and contrast: Apply text and background colors that create additional contrast to enhance text readability. The use of colors can also highlight important elements or differentiate types of information.
  • Font sizes: Define standard sizes for main text, headings, and subheadings, aiming for a balance between readability and visual interest.
  • Responsiveness and accessibility: Ensure your typography is suitable for different devices and screen sizes. Also, always consider accessibility standards, avoiding fonts that could be difficult to read for people with disabilities or vision impairments.

Maintaining consistent typography is essential for creating a professional and easily navigable website. Through careful font selection and strict application rules, you establish a strong visual foundation that supports the overall message and works for your online presence.


Accessibility in web design is not just an ethical obligation; it’s a foundational component that ensures your website can be used by everyone, regardless of their physical or sensory limitations. Appropriate design not only improves the user experience for people with disabilities but also increases the overall accessibility and convenience of the site for everyone.

Basic principles for enhancing accessibility:

  • Color contrast: Use high contrast between text and background to ensure that text is easily readable for people with reduced vision or color blindness.
  • Alternative text for images: Provide descriptive alternative text (Alt text) for all images so that users who use screen readers can understand what is being presented.
  • Easy navigation: Structure your site so that it can be easily navigated using only a keyboard, which is significant for those who cannot use a mouse.
  • Clear titles and labels: Use clear, descriptive titles and labels for links, including buttons, to ease the site’s orientation for all users.
  • Accessibility of multimedia content: Provide subtitles for video content and transcripts for audio materials to make them accessible to people with hearing impairments.
  • Testing and validation: Regularly test your site for accessibility using specialized tools and guidelines to ensure it meets international standards.

Considering accessibility as a critical aspect of your web design from the outset of your project. By creating an accessible website, you not only broaden access to your content for a wider audience but also improve the overall quality and convenience of the website for absolutely all users.

Tools for improving and testing website accessibility:

Accessibility plugins for WordPress:

  • WP Accessibility: This plugin solves common accessibility issues on WordPress websites, offering features like skip links, focus outlines, language attributes, and more.
  • One Click Accessibility: The One Click Accessibility plugin enhances accessibility through basic improvements such as skip links, outlined focus, ARIA landmarks, and removing target attributes from links.
  • WP Accessibility Helper: WP Accessibility Helper allows users to switch accessible features from the dashboard, including changing font sizes, better contrast, underlining and highlighting links.
  • AccessiBe: A SaaS service that uses AI to scan and correct websites for accessibility improvements, enhancing keyboard navigation and performing daily scans.
  • UserWay: Provides tools such as keyboard navigation, font settings, and contrast color options to enhance the overall accessibility of WordPress websites.

Consistency in user interface 

Consistency in the user interface (UI) is a fundamental principle for creating intuitive and effective web sites. It helps users quickly adapt to your platform by providing a uniform and predictable navigation model. This reduces the learning curve and increases satisfaction with the user experience.

Steps for maintaining a consistent UI:

  • Uniform UI components: Use standardized components like buttons, menus, and forms throughout the site. This makes it easier for users to recognize and know how to interact with different elements.
  • Standardized navigation scheme: Ensure the navigation scheme is logical and consistent across all pages, including the positioning of the logo, menu, and other key navigation elements.
  • Follow visual cues: Maintain consistent styles, colors, and typography throughout the website. This not only makes orientation easier but also strengthens brand identity.
  • Consistent use of icons and symbols: Choose a set of icons and use them consistently throughout the website. This helps users quickly understand the functionality of different buttons and menus without needing to read text.
  • Uniform user experience (UX): Any animations, transitions, and interactive elements should work in the same way everywhere on the site. This creates a sense of smoothness and professionalism.

Maintaining consistency in the user interface is critical for creating a positive user experience. When users know what to expect from your website and how to navigate through it, they can focus on the content you offer instead of spending time trying to figure out how to use it.


Tools for ensuring consistency in design and development of websites:

user-experience-UX UI-design

  • Zeplin: A tool that facilitates collaboration between designers and developers to ensure consistency in UI elements.

Design first for mobile devices 

The “Mobile First” approach in web design is becoming increasingly important as a large portion of internet traffic now comes from mobile devices. This approach involves designing the website first for mobile devices, then adapting it for desktop versions. Focusing on mobile users ensures that the site will provide an excellent experience regardless of the device.

Why is mobile priority a must?

  • Optimization for mobile users: With the increasing number of people using mobile devices to access the internet, it’s important to ensure that your web page is fully functional and easy to use on small screens.
  • Improvement in SEO: Google and other search engines prefer websites that are optimized for mobile devices. Designing with mobile priority will improve your site’s SEO ranking.
  • Increase in user retention: Sites that load quickly and offer easy navigation on mobile devices reduce the likelihood that people will leave the page.

How to implement mobile priority?

  • Responsive design: Use responsive design to ensure your site automatically adjusts to the screen size of any device.
  • Optimize images and media: Ensure that images and videos are optimized for fast loading on mobile devices.
  • Simple and intuitive UI: Design user interface elements like menus and buttons to be easy to use on small screens.
  • Test on mobile devices: Regularly test on various mobile devices and browsers to ensure optimization is effective.

Adopting a mobile-first approach not only enhances accessibility and convenience for mobile users but also demonstrates that your web presence is modern and meets current design and development standards.

Iteration and testing 

Iteration and testing are key steps in the web design process that ensure the final product not only meets design and functionality requirements but also offers the best possible experience. These processes allow designers and developers to identify and fix potential issues, test different interfaces and functionalities, and gather valuable feedback from users.

Why are iteration and testing necessary?

  • Improve user experience: Continuous testing and fine-tuning of the design can ensure that the site is easy to use, intuitive, and accessible to all.
  • Identify problems: Early testing helps identify bugs, compatibility issues, or other problems that could become obstacles.
  • Gather feedback: Direct feedback from real users is invaluable. It can provide insights for improvements that the team might not have considered.

How to implement an effective process of iteration and testing?

  • Prototyping: Create working prototypes of your designs to test interactivity and user experience before beginning the coding process.
  • Use of test scenarios: Develop real scenarios that mimic usual site usage to see how users interact with the interface.
  • A/B testing: Conduct A/B tests on different elements, such as call-to-action buttons, headlines, and images, to determine which versions lead to better outcomes.

Regular iteration and testing are beneficial for developing websites as they ensure an exceptional experience. These processes should be integrated into every phase of the project, version and beyond launch, for continuous improvement of the site.

Tools for testing, analytics, and improving user behavior:

  • Hotjar: A tool for collecting feedback and analytics that helps understand how users interact with your website.
  • Optimizely: A platform for A/B testing and multivariate testing that helps identify the most effective elements of your design.



At Website Masters, we believe that great web design starts with a good strategy that integrates innovation, creativity, and technology. Our mission is to transform your ideas into dynamic websites that make your business stand out and thrive. If you’re looking for a trusted partner to help you unlock your full potential and online presence, you’re in the right place!

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Visit our website today and learn more about how we can work together to create a website that not only looks great but also works flawlessly.

Let Website Masters be your right choice for professional web design that attracts, engages, and retains your target audience!

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MIANET - 10 techniques web design
Key aspects
  • Utilize white space: White space increases readability and directs attention to the content. It improves the user experience by creating a cleaner and more organized design.
  • Use a grid system: Grid systems help structure content and improve visual consistency. They facilitate responsive design.
  • Responsive design: Ensure an optimal user experience across all devices. Improves SEO positioning.
  • Visual hierarchy: Direct attention to key elements using size, color, and positioning. Helps users process information more efficiently.
  • Embrace simplicity: Simplicity improves comprehensibility and reduces distractions. Facilitates navigation and improves user satisfaction.
  • Consistency in typography: Uniform typography enhances readability and creates a professional image. Maintains visual consistency of the brand.
  • Accessibility: Facilitate access to your site for people with various disabilities. Expands the audience and improves online presence.
  • Consistency in the user interface: Create a predictable and easy-to-use space. Reduces the learning curve for new users.
  • Mobile-first website design: Remember the increasing use of mobile devices. Ensures the design is optimized for small screens from the start.

Iteration and testing: Allow continuous improvement of the design based on real feedback. Identifies potential problems and facilitates their resolution before the official launch.